How to choose a GEO tool for an e-commerce store: shopping questions, products and revenue

First, the disclosure: Promvia wrote this guide

This guide was written by Promvia, which sells one of the tools it compares. Two rules keep that in check: every competitor fact comes from the vendor's own page with the date it was read, and our product is held to the same questions, including where it falls short.

Every price here is a figure our pricing comparison and buyer's guide already carry; there is no new price reading. For this guide we read two more pages on 23 October 2026: Peec AI's shopping-prompts documentation and AthenaHQ's plans page.

What to look for in a GEO tool for e-commerce

The general checklist (engines, repeats per question, intervals, cadence, sources, price) holds for a store too. Add five questions to it:

• Answer text or product cards? Most tools read the written part of an answer: which store or brand is named, which page is linked as a source. The priced product cards an assistant like ChatGPT shows are a separate surface; ask which one the tool records.
• Product matching. A tool that takes your catalog and matches each product to the relevant shopping questions answers "which of my products is named" as well as "who is named in this category". A tool that only searches for your brand name cannot.
• Language and market. If your buyers ask in Turkish, German or Spanish, the tool should ask in that language and read the result for that country. An English question set may not show the stores you actually compete with.
• Store and analytics connection. Does the tool connect to Shopify, WooCommerce or whatever platform you run, and to GA4? If not, measurement stops at the answer, and the visits and orders assistants send have to be measured separately.
• Price per tracked question. A store's questions multiply quickly by category, product type and need; a 15-question plan barely covers one category.

So what a tool can sell you is measurement, not placement: seeing who appears in product results and which pages the answer draws on. The product-page work is in our Shopify guide.

How ChatGPT selects product results, and what OpenAI and Shopify document about it, is in our guide to ChatGPT product results.

The tools, from a store's point of view

Each fact below was read on the vendor's own page on the date the line gives; prices are monthly billing, in the currency the page showed. Reopen the source before you buy.

Peec AI documents product-level shopping tracking most clearly of the tools we read: you upload your product catalog and Peec matches each product to the relevant category prompts itself. Its documentation says the approach is written for brands that sell their own products, and that multi-brand retailers and marketplaces need a different approach it does not cover (read 23 October 2026). If you are a multi-brand store, ask before you buy.

AthenaHQ's plans page lists a Shopify and Webflow integration, and GA4 and Search Console integration for site traffic, in its feature list; the page does not say which plan includes them (read 23 October 2026). It has a free Essential plan; on 7 October 2026 Starter was $295 a month. For a Shopify store it belongs on the shortlist; ask whether the integration is on your plan.

• Otterly.ai Lite has the lowest entry price at $29 a month: 15 prompts on four platforms, daily (22 October 2026). For a store with several categories, 15 questions means a few per category.
• SE Visible Basic gives the most prompts per dollar of the plans we read: 200 prompts for $99 a month on five platforms, daily (19 October 2026). For a catalog with many categories, question count is what matters here.
• Semrush and Ahrefs, if you already pay for one of them: Semrush's toolkit is $99 a month for 25 prompts (19 October 2026), Ahrefs Brand Radar's custom prompts start at $50 a month (22 October 2026).
• Profound publishes no prices; it lists a trial and a custom-priced Enterprise plan (7 October 2026). A large retailer with a security review should have it on the list.

By platform: Shopify, WooCommerce, ikas, IdeaSoft, T-Soft

Measuring answers does not depend on your store platform; measuring the visits and orders assistants send does. For Promvia, as of 23 October 2026:

• Shopify: the Promvia app adds tracking through a theme app embed and receives orders by webhook; order revenue is tied to the AI assistant that brought the visit. No code to paste. The app is in Shopify App Store review and not listed there yet (25 October 2026); until it is, write to support@promvia.app to connect a store.
• ikas, IdeaSoft, T-Soft: Promvia has no ready-made app for these platforms. Put the one-line snippet in the platform's field for code in the page head and visits are measured; for sales, the order confirmation page needs a window.aita.conversion('purchase', { value: amount }) call. Check your platform's own documentation or support for whether it allows code in those two places.
• WooCommerce and WordPress: our WordPress plugin is under wordpress.org review; until then the snippet goes in the theme header or a header-code plugin, with the same conversion call for sales.
• Any platform: if GA4 has e-commerce purchase events set up, the read-only GA4 connection reads GA4's own sessions, key events and purchase revenue by AI source. GA4 only sees visits that carry a referrer or a UTM tag.

Where Promvia fits and where it does not — disclosure: this is our product

Read this section as the maker's account. Our plans are on the pricing page: a Free plan, Starter €49 a month (25 questions), Pro €179 (100 questions) and Agency €499 (250 questions), in euros, excluding VAT, with 10% off for annual billing. Paid checkout is not open yet on 26 October 2026; the free plan works today.

• Where it fits: on Shopify, order revenue tied to the assistant that brought the visit; a snippet and conversion call that work on any platform; a read-only GA4 connection; every cited URL of every answer stored; an interface in Turkish as well as English, with Turkish sites' Google questions read from Google Türkiye in Turkish.
• Where it does not: we have no product-level shopping data and do not match your catalog to questions. Our ChatGPT checks go through the API with web search; we do not read the product cards the ChatGPT app shows. We do not measure Microsoft Copilot today. The Free plan is 5 questions on Perplexity only, checked automatically once a month; ChatGPT starts on the paid plans.

In short: if you want product-level shopping tracking, look at Peec AI or Dageno. If you want answers and orders on the same dashboard, especially on Shopify, Promvia belongs on the shortlist.

A shortlist in 30 minutes

• Write 10 shopping questions the way your buyers write them, in their language: "best <product> for <need>", "<product> or <product>", "<product> under <budget>". Keep questions that name your brand apart.
• Decide whether you need product level or category level. If product level, the shortlist gets short.
• Write down your store platform and your GA4 setup, and ask each tool whether it connects to them.
• Run the same 10 questions through two tools' free plans or trials on the same day and compare the rival stores the answers name.
• Work out the price per question with engines and cadence included; the method is in our pricing comparison.

Frequently asked questions