The short version
- Pick Otterly.ai if: you are a solo founder or small team, you want prompt-level tracking with a per-prompt audit, and the deciding factor is starting without a procurement cycle.
- Pick Peec AI if: you are an agency or mid-market brand, you need position, sentiment and share of voice per answer across many client names, and shareable workspaces matter to how you report.
- Pick neither yet if: you have no baseline at all — run your ten realest buyer questions through free tools first and find out whether AI answers even mention your category.
Where Otterly.ai wins
Otterly made AI search monitoring accessible, and price remains its sharpest edge: a small team can start measuring this afternoon. Prompt-level tracking across the major assistants plus a per-prompt GEO audit covers most of what a site needs in its first six months, and the product has been at this longer than most of the category.
Where Peec AI wins
Peec wins on depth. Position, sentiment and share of voice per answer; wide language coverage; workspaces built for pitching and reporting to clients. If your Monday morning involves forty brand names and a deck, Peec is the one of the two designed for your Monday morning — and its growth says the mid-market agrees.
The trade is the price of that depth: a mid-market analytics platform is a real line item, and a single site with ten buyer questions pays for analytics it cannot use yet. That is not a flaw — it is who the product is for.
One number we measured ourselves
Most comparisons stop at repeating each vendor's feature table. Here is one first-party measurement instead: we ran our free citability checker over both vendors' own sites — how well each practises the on-site groundwork the whole category preaches.
Read it for what it is: how citable each vendor's SITE is, not how good the product behind it is. Its value is that anyone can reproduce it — including on us. The full run and method are here.
Where Promvia fits — the competitor writing this
Promvia is built around the question neither of the two answers: what does AI visibility earn you? Alongside citation tracking across seven surfaces and a GEO readiness audit, it attributes the visits and revenue AI assistants send — with confirmed and inferred visits kept in separate columns. Pricing is public and the free tier is a starting point, not a trial.
And in fairness, where we are NOT the pick: Otterly is the cheaper dedicated entry point today, and Peec goes deeper on answer sentiment and covers more interface languages than our English and Turkish. This page exists because buyers comparing those two deserve a straight answer more than we deserve a lead.
How to choose in 30 minutes
- Write down your 10 realest buyer questions — what customers type, not your brand name.
- Run the same 10 through both trials; compare what each caught, not the demo videos.
- Price the tier you would actually need in month three, not month one — the entry price and the working price differ more in this category than most.
- Ignore any vendor who guarantees you'll be recommended — no tool can promise placement in AI answers; the honest ones measure where you stand and improve your odds.
Frequently asked questions
Is Otterly.ai cheaper than Peec AI?
At the entry point, yes — Otterly starts at $29/month, one of the lowest in the category. Peec sells mid-market analytics depth and is priced accordingly. Compare the tier you would need in month three, not the cheapest rung of each.
Can I switch from Otterly to Peec later, or back?
Yes, and it is cheap to do: there is no standard export between vendors, but a prompt list is just text — every tool in this category accepts prompts manually or in bulk, so migration is a copy-paste of your question set.
Which is better for an agency?
Peec, in most cases — per-client workspaces, answer-level analytics and shareable reporting fit agency workflows directly. An agency with two or three small clients can still start on Otterly and move up when reporting demands it.
Can either tool guarantee AI assistants will recommend my brand?
No, and treat any vendor who promises it with suspicion — ours included. AI answers are probabilistic and change between runs. What a tool can honestly do is measure where you stand, show who is cited instead of you, and point at the fixes that improve your odds.